Logging Competitor Channel Campaigns


Logging Competitor Channel Campaigns

TRP Research is delighted to be using our in-house software to record and monitor competitor channel promotional campaign strategies for Channel 4. A team of channel specialists use our recorded archive of channels to log key campaign information for promotions.

Jennifer Carey, Group Media Planning Manager at Channel 4, said “We use the data TRP Research provide to assess our campaigns in a competitive context and ensure we remain leaders in broadcast Media Planning effectiveness and innovation”.

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