Back in 2011, after years of lobbying, UK broadcasters finally won their bid to relax the law on product placement, overcoming resistance from politicians who had feared a US-style excess of advertising on our screens. Seven years later, an extension to the Coronation Street set – bringing Costa and Co-op shops to Weatherfield – is now putting product placement at the fore of one of Britain’s best-loved TV shows. But it’s one of only a few high-profile examples of UK product placement since 2011- and the latest research from TRP Surveys suggests we are far from being overwhelmed by this form of advertising: in fact many viewers aren’t even aware of its use here.
The Grand Tour Returns: New season overtakes the debut’s UK audience – but delivers fewer sign-ups to Amazon
THE LATEST research from media panel TRP Surveys shows 5.2 million adults watched the return of The Grand Tour in the UK – an increase of 42% on last year’s launch. 3.7 million viewers tuned-in to the much-hyped premiere in November 2016 but season two – which launched just before Christmas to far less fanfare – has nevertheless easily overtaken its debut series.
TRP Research had another fantastic year of fundraising where we raised over £2000 for Mind in 2017. Cricket was played, cakes were baked and raffles and quizzes were won. The new year brings a new Charity of the Year so before Christmas, everyone at TRP Research was invited to vote for a charity that they wished to support in the upcoming year. This year TRP Research will be supporting Children’s Hospice South West as our Charity of the Year 2018.
Nearly 20% of people intend to buy a Virtual Reality device in the next year, a study by TRP Surveys has shown. 15% of those surveyed already own a VR device in some form (from basic cardboard glasses to high-spec PC and console devices) and the high interest in buying means that within a year over a third of us are likely to own VR enabling equipment. Of those that have made the purchase, over 40% have used the equipment ‘a bit more’ or ‘much more’ than expected.
That’s not to say the technology has yet been perfected, 36% of VR owners found VR made them feel queasy – an effect that’s likely due to a slight mismatch between player movement and the speed of the screen updating. The next biggest bugbears were the limited range of games (due to the newness of the technology and the expense involved in creating games) and poor video quality – both of these problems were experienced by 30% of VR owners.
3.7 million adults watched the opening episode of The Grand Tour in the UK this weekend according to new research from media specialists TRP Research. On Friday alone, 2.1 million watched the programme within 24 hours of the midnight launch.
Echoing the weekend’s raft of positive reviews, The Grand Tour registered an Appreciation Index (AI) of 82 out of 100 among TRP Research’s UK-wide media response panel. Nearly a third (31%) of viewers said they subscribed to Amazon Prime specifically in order to watch The Grand Tour. That could contribute £85m of additional subscription revenue to Amazon.
James Robinson, Director of TRP Research, says: “After all the build-up to The Grand Tour’s launch, everyone wants to know how many people watched the first episode and, crucially, how many signed up to Amazon Prime because of the new show.”
He continues: “Amazon keeps its viewing figures firmly to its chest. Even The Grand Tour’s producer says he won’t get the numbers from Amazon. As well as providing an estimate of The Grand Tour’s audience on its launch weekend, this research gives us a useful early insight into the show’s ability to drive new Amazon Prime subscribers.”
Introducing TRP Surveys: A new specialised UK wide media panel
TRP Research’s mission is to help understand broadcast content and consumption. We believe that no media usage should be ‘unknowable’ and that understanding audiences is the best way to drive viewership, quality, loyalty and revenue streams. We created TRP Surveys to help address the challenges of the changing media landscape and to enhance what we understand through existing metrics.
TRP Surveys is ready to use, with 1,500 respondents having completed a detailed media-centric recruitment questionnaire enabling rich and media-focussed demographic splits.
For more information about TRP Surveys, or for our full report on The Grand Tour contact Lindsay Carroll firstname.lastname@example.org. For further requests for comments or questions from members of the press contact James Robinson email@example.com or David Raybould firstname.lastname@example.org
TRP Research is excited to announce the launch of a brand new service: TRP Surveys UK panel. Building on the success of our bespoke client-specific panels, this new panel can be used for a wide variety of projects: a few questions on the TRP Surveys media omnibus could add colour and insight to your existing reports while standalone surveys could facilitate more in-depth projects, helping to answer those questions not sufficiently answered by traditional metrics.
The TRP Surveys panel is a high-quality, highly-engaged UK-wide panel. All of our respondents are aged 16 and over and distributed to reflect the latest census by age, gender, social grade and region. If you have anything you would like to ask our panel, please contact Jenny Young at email@example.com. Look forward to hearing from you!
So far this year we have raised £1527.19 for Alzheimer’s Society thanks to ever popular cake sales, a very successful and competitive Quiz night in March, the sale of merchandise and greetings cards, and also thanks to the sporting prowess of our employees!
On 15th May, 13 of us took part in the Great Bristol 10K – a scenic race that took us and 12,000 others under the Suspension Bridge and around Bristol’s famous harbour side. There were lots of PBs and our mixed team entry into the Business Challenge competition saw us gaining 2nd place in the medium sized organisation category.
In the same week, the TRP Research Cricket Team also took on and defeated a local village team; Nynehead. Again, it was a very competitive game and our victory resulted in more fundraising through bets, fines and match fees!
More details of our fundraising activity for Alzheimer’s Society can be found at https://www.justgiving.com/TRP-Research/
TRP Research has launched a new Series and Episode coding service as an extension of our Content Attributes service.
“This is a very exciting development” said TRP Director, Joanne Tingay. ‘With this new service it is possible to track programme brands across their entire lifecycle, not just at a title level but at a series and episode level. This allows us to really understand how repeat strategies and sharing content impact on brand performance and fatigue.’
Series and Episode coded data is available alongside BARB data for over 60+ channels representing over 90% of all UK TV consumption.
TRP Research this week announced that Epilepsy Society will be its first Charity of the Year. TRP Research will be raising money and awareness in a number of ways, including quiz nights, personal challenges, raffles, cake sales and purple themed events. Epilepsy Society is the UK’s leading provider of epilepsy services and through their cutting edge research, awareness campaigns, information resources and expert care, they work for everyone affected by epilepsy in the UK.
Laura Piper, Operations Director at TRP Research said ‘We’re delighted to be supporting Epilepsy Society as our first Charity of the Year. More than half a million people in the UK have epilepsy (that’s around 1 in every 100 people). We are proud to support Epilepsy Society’s work in raising awareness and in helping those affected by the condition. When I visited their headquarters last week I was really struck by the enthusiasm of the people there. They are a relatively small charity and partnerships like this make a huge difference to them.’
Amanda Cleaver, Communications Manager at Epilepsy Society said ‘We are thrilled that TRP Research have chosen to support Epilepsy Society so wholeheartedly. We thank each and every one of you for taking part in the variety of events you have planned and look forward to seeing the photos! We believe our research programme offers the best hope of finding a cure for epilepsy. The more we do, the sooner that day will come. Thank you for helping us continue our ground breaking medical work.’
TRP Research is delighted to be using our in-house software to record and monitor competitor channel promotional campaign strategies for Channel 4. A team of channel specialists use our recorded archive of channels to log key campaign information for promotions.
Jennifer Carey, Group Media Planning Manager at Channel 4, said “We use the data TRP Research provide to assess our campaigns in a competitive context and ensure we remain leaders in broadcast Media Planning effectiveness and innovation”.
Using our bespoke recording software we are able to monitor UK sporting channels and report BARB viewing figures for live events, excluding all commentary. TRP Research Director, Lindsay Carroll said “we deliver live sports ratings daily, for the previous day’s events and these figures can be used to facilitate business decisions, particularly for simulcast events”.
Matt Roberts, Head of Sky Sports Content Research, said “the figures provided by TRP Research feed into a business tool that enables our key stakeholders to access the ratings directly and assess our performance”.
MG ALBA have selected TRP Research to provide research into the perception and consumption of Gaelic Media among Gaelic Speakers and Learners.
We are delivering this research via a weekly survey asking our PRAEG (Pannal Rannsachaidh Amhairc & Èisteachd na Gàidhlig) panel about which Gaelic language programmes they have watched or listened to and what they thought of them .
James Aspinall, Associate Director at TRP Research said ‘We are delighted that MG ALBA have selected TRP Research to run this important project and we are excited to bring our experience of surveys and reporting to help build an understanding of media usage among the Gaelic speaking community’. For more information on this project please see www.surveyPRAEG.com
By investing in new equipment and techniques, TRP Research has created new capabilities to record and code television content.
“We can now create new programme attribute information to allow more refined analysis” said TRP Research Director, Lindsay Carroll. “With this new capability, it’s possible, for example, to identify and create analysis on competitor promotions; or we can capture information about programme origination, episode identification or key talent.”
TRP Research will use the new equipment and capability to create analytical projects for major broadcasters, cable networks and industry regulators.
TRP Research this week announced a new license agreement with Nielsen for US National Television Ratings data, and authorization to create analysis to supply to US clients.
“The new agreement gives us on-going access to the most fundamental building blocks of television audience measurement”, said TRP Research CEO Tim Colwell. “This is a powerful resource to create analysis of viewer behavior. It will allow us to create the insight and recommendations on promotion effectiveness and viewer behavior our clients value so highly and to offer this service more widely.”
TRP Research has an increasing presence in the US, with a growing client base of cable networks and program distributor clients.
We are delighted to confirm that TRP Research has been procured by the BBC to be their chosen supplier of audience analysis and reporting, following a nine-month procurement process. James Holden, Head of Audiences for the BBC said, “ This contract and framework is hugely important for BBC Audiences. Having accurate, timely and insightful reporting and data analysis is the bedrock of keeping in touch with how our audiences are behaving in an increasingly complex world. Through the procurement process TRP demonstrated the skill, experience and commitment that we need to carry forward this important task and we very much look forward to continuing to work with them in future.”
TRP Research Operations Director Laura Piper added, “We are excited to renew our agreement with the BBC. To be their chosen supplier of reporting and analysis is a matter of great pride and enthusiasm for us.”