TRP Research this week announced a new license agreement with Nielsen for US National Television Ratings data, and authorization to create analysis to supply to US clients.
“The new agreement gives us on-going access to the most fundamental building blocks of television audience measurement”, said TRP Research CEO Tim Colwell. “This is a powerful resource to create analysis of viewer behavior. It will allow us to create the insight and recommendations on promotion effectiveness and viewer behavior our clients value so highly and to offer this service more widely.”
TRP Research has an increasing presence in the US, with a growing client base of cable networks and program distributor clients.