People: Angie Kay


Angie Kay

VP Research

Angie is an expert in the use of Nielsen AMRLD respondent data to answer complex questions around viewer behaviour, in particular projects looking at promo effectiveness.  She has led a variety of projects to help networks better understand their viewers and provided valuable guidance on how they can be targeted to increase ratings.  Angie has a talent for visualising complex data in eye catching and easy to interpret ways.