People: Jen Mclevey
Jen heads up our Metadata service, leading a team of researchers who identify content across channels and platforms to enhance existing measurement. She has worked with broadcasters and regulatory agencies to create bespoke data sets to better understand viewer behaviour and content lifecycle. Jen is an expert in television content and industry developments, and has used this knowledge to help develop TRP’s cross-platform content database. She is also a specialist in academic use of television data, and is currently writing a doctoral thesis on American sitcom on British television.