People: Lainey Warwicker
Heading up our Performance Monitoring team, Lainey leads a team of researchers who are dedicated to providing accurate reporting to a wide range of media clients. This involves using a highly collaborative approach to ensure our service is delivered to the highest quality and keeping methodologies up-to-date and in line with changes to measurement and technology. Lainey also has wide experience of Digital Media and has developed TRP Research's offer in this area, establishing methodologies to help our clients with their business needs in this constantly evolving landscape. She consults with our clients to advise and guide them through the complexities of digital data to best answer research questions.