People: Laura Piper


Laura Piper

Operations Director

Laura runs our Response Panels Directorate; responsible for our bespoke client audience response panels and our large media focussed audience panel, TRP Surveys, which offers fast turn-around answers to media research questions with a guaranteed overnight sample size of 1,000 participants, representative of the adult 16+ population of the UK in terms of age, gender and geographic area. The team is diverse with members specialising in different parts of the research process, including establishment and survey design, recruitment and fieldwork, storing of participant information, survey administration and processing, and reporting and analysis. Laura has developed mechanisms of managing staff in multiple locations and for ensuring all elements of the service work well together to deliver high quality research projects.