People: Mark Turton
Mark has wide experience working with a variety of TV networks, and specialises in using respondent level viewing data to advise on strategy. Most often working with Nielsen AMRLD data for US clients, Mark’s main focus has been on promo effectiveness and media planning, but he has also led a variety of other projects to provide insights into viewer behaviour. These have covered areas including commercial break optimization, audience segmentation and clustering analysis, and viewer journeys and the pattern of switching between networks. Mark primarily works with entertainment networks, and is an expert in translating large data sets into tangible recommendations.