People: Philip Palfrey


Philip Palfrey

VP Research

Phil is highly experienced in using respondent level TV viewing data to inform clients and guide strategy, particularly in advising clients on how to best optimise their promotional strategy. He has led a wide range of projects, from promo campaign analyses, to understanding viewer journeys and quantifying the repeatability of programmes. Many of his projects have involved advising on specialist, sport and news content, and innovating bespoke methodologies to adapt to the unique challenges and opportunities presented by these networks.