People: Sarah Law

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Sarah Law

SVP Research

Sarah is highly experienced in the use of respondent level TV viewing data to evaluate and guide strategy, particularly focusing on promo effectiveness and program repeat scheduling. Primarily working with Nielsen AMRLD data for the US, she has led a variety of projects to give insight into viewer behaviour, covering areas such as hold through breaks, the playback of recorded content and migration between viewer groups. Sarah is a specialist in providing recommendations for media planning optimization, having worked with over 25 US cable networks including entertainment, lifestyle, and factual brands.