TRP Research has launched a new Series and Episode coding service as an extension of our Content Attributes service.
“This is a very exciting development” said TRP Director, Joanne Tingay. ‘With this new service it is possible to track programme brands across their entire lifecycle, not just at a title level but at a series and episode level. This allows us to really understand how repeat strategies and sharing content impact on brand performance and fatigue.’
Series and Episode coded data is available alongside BARB data for over 60+ channels representing over 90% of all UK TV consumption.