Strategy Analytics

Deriving meaning and utility from data, we use experience, creativity and knowledge to reach and support business decisions through intelligent and innovative methodologies.

  • Our extensive use of respondent data is used to understand consumer behaviour:
    • airtime and media planning
    • promo and marketing effectiveness
    • scheduling optimisation
    • hold through breaks
    • programme lifecycle and windowing
    • repeat strategies
    • bespoke consumer group segmentation
    • strategy planning
  • Understand and identify with needs and objectives
  • Clear actionable recommendations
  • Proven positive outcomes