New Capabilities to Record and Code Television Content


New Capabilities to Record and Code Television Content

By investing in new equipment and techniques, TRP Research has created new capabilities to record and code television content.

“We can now create new programme attribute information to allow more refined analysis” said TRP Research Director, Lindsay Carroll. “With this new capability, it’s possible, for example, to identify and create analysis on competitor promotions; or we can capture information about programme origination, episode identification or key talent.”

TRP Research will use the new equipment and capability to create analytical projects for major broadcasters, cable networks and industry regulators.

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