TRP Codex: daily granular measurement of UK SVOD viewing


TRP Codex: daily granular measurement of UK SVOD viewing

TRP Codex delivers daily programme data on Netflix, Amazon Prime, Apple TV+, Disney+ and more. Daily data includes TV industry standard metrics of Average Audience 000s and Reach, to find out how many people watched Tiger King on Netflix yesterday, The Mandalorian on Disney+ so far this month, or have ever watched Premier League Football on Amazon Prime. In addition to granular SVOD programme data, a wider view into service/provider level viewing allows us to quantify viewing that has been unidentified until now.

TRP Codex uses an innovative survey methodology to poll 2,000 adults every day, while our bespoke questionnaire allows panellists to easily search our comprehensive SVOD content database, to quickly and accurately input their viewing. From this, we produce robust, granular data that is comparable to industry standards and removes the need to try to compare views/streams/downloads. David Raybould, COO of TRP Research said “an increasing amount of viewing is unidentified, and TRP Codex data lets us analyse this for the first time, to truly understand what content viewers are consuming, and how they are watching it”

Download our TRP Codex Brochure or email us at codex@trpresearch.com and UK SVOD daily data could be with you from tomorrow!

We offer two subscription levels – Essential and Premium.  To help you get an understanding of the scope of the data, and the depth of the insight available within it, we are also offering access to a two week period of data, with a combination of both Essential and Premium elements for £20,000 + VAT.

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